How does local SEO work?

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If you’ve now decided that local SEO is the right choice for you, you’ll want to know the details of how to actually get it done. Now is your chance to learn how local businesses do SEO and what local SEO involves.

How do local search engines work?
Google is a search engine. It's a kind of "answering machine" that el salvador whatsapp data exists to discover, understand, and organize information on the Internet so that it can be served based on people's searches.

Google gets information about local businesses from a variety of sources, including:

A Google My Business listing you create for your business.

your company website

Other websites, directories, and platforms that list, mention, or link to your company.

Information submitted to Google by the public about your business, such as reviews, ratings, photos, suggested changes to your Google My Business listing, and other types of feedback

Relationships with other local business data providers and indices are yet to be confirmed

Your Google My Business listing is something you actively submit to Google, but Google also searches the entire Internet for information about your business (this is called crawling), then stores and organizes the information it finds (this is called indexing), and finally displays it in a ranked way to people searching for that information.

Google uses secret internal calculations (algorithms) to rank the information it indexes. One of the main goals of spending time on local SEO is to convince Google that your business deserves to rank higher when someone searches for content related to your products. When Google determines that a searcher's query has local intent, and you've convinced Google that your business is a relevant answer, local SEO can help you appear in all of the following displays: