After several months of making small tweaks to posts and paying attention to the data and feedback in the comments I landed on the below post which doubled my following and keeps bringing new art enthusiasts today It has since become a template for my posts moving forward Here is the typical structure I use to create an Instagram post that gets engagement and stays relevant over time
A stunning visual I’ve found that short videos/Reels or carousel posts that show off various angles of a work or walk through a short tutorial perform best I filmed this brushwork warm-up while Email Data doing a workshop for and getting an overwhelming response I decided to post it in the feed too This can be a great way to test content engagement before you commit to a feed
post A relatable caption Whether it’s answering a question or providing inspiration I always ensure my captions are providing value and I try to include unique examples to help my posts stand out from the rest Here I mention how Charles Schulz the creator of the Charlie Brown comics also struggled with shaky hands and actually integrated that into his style—information that is both inspiring and educational!