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Email as their favorite communication channel, email marketing in the B B sector is now more important than ever. But how many emails should a B B marketing professional send?  Research has revealed that marketers choose to send between and emails a week to their customers . And while this works as a general guideline, at Smartbond we believe that you should only send an email when you have something to say. The question to ask yourself is not "How many emails should I send?" but "Does this email say something really valuable?" Think about your buyer persona.

Think about your ideal client or buyer persona when developing your email marketing strategy . How does your buyer persona feel about email marketing? Do they have access to their inbox all day long, or do they work in a lab, for example? Are they able to make purchasing decisions philippines photo editor or will they have to forward your email to someone? There is no one right way to do email marketing, so consider what is best for your business and your target persona. That should help you get a good idea of ​​what will work for you. buyer persona Types of B B marketing emails.



There are many different types of marketing emails at your disposal. Considering each of them can help you determine their frequency. Transactional emails Transactional emails are an automated response to a prospect or customer taking a specific action, such as downloading content or requesting a demo. Send these emails only when the prospect or customer takes the specified action. They can be divided into three types: Confirmation. For example, to confirm a purchase or to acknowledge a potential customer's request for more information.