They understand your brand and its values

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We discuss these in more detail later. Potential benefits of inbound sales include reduced marketing costs. Inbound marketing is said to generate three times more leads per dollar than traditional marketing methods. Prospects who contact you have a higher level of trust and credibility than cold prospects. According to the Content Marketing Institute’s annual report the most successful companies use inbound content marketing to nurture leads. Increase website and social traffic. Useful content is more shareable and can drive traffic back to your website. Opportunities to develop client relationships. Focusing every interaction or piece of content on helping the prospect gives you the opportunity to build trust with every contact. Inbound sales tailors your product to people’s needs. Note that you should already have something of value to offer your potential clients before they meet you.

The process starts with discovery. Someone finds your content online and learns about your business.  One of your sales reps will then follow up to cultivate that lead in hopes of leading to a mutually beneficial sale. Empathy and emotional intelligence Email Marketing List are the cornerstones of inbound sales. Sales reps using this strategy must actively listen to understand people's problems and find solutions without a hard sell. What is the difference between inbound and outbound sales? Outbound sales is a more traditional approach. Cold calls and emails Attend trade shows Send mass emails through purchased contact lists and more. You are spreading your message to the world.



The opposite is true for the inbound sales process. You create content and post it online and people find that content and come to you. You are bringing people into your business. Think of outbound as push and inbound as pull. Or outbound is a WAN approach and inbound is a more targeted approach. Outbound sales rely on assumptions. A cold call is an educated guess that someone is interested in your sales pitch. Inbound sales attempt to attract people who have already shown interest in your business. Recommended Reading: Game-Changing Sales Techniques to Help You Reach Your Goals Faster Both strategies have their place. To understand which one is right for your brand ask yourself the following questions Who do I want to contact How much time do I need to make a sale Which is more likely to have a high ROI Which approach aligns with my company’s values Outbound sales are good for generating interest quickly.