Social media managers can use Canva to create social

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Monitor results and iterate based on engagement data. 2. Creative asset management. Active social media accounts post a lot — think multiple times a day. However, especially at startups, it’s not always possible to create brand new, high-quality content for every post. A great social media manager will be able to organize, source, and strategically reuse good content, creating numerous posts from the same source material. It’s crucial to be “incredibly organized and know what content you already have and how your content aligns to a cultural calendar with the brand,” Marom explained. "Know what content you already have.

" In other words: It’s crucial to manage your creative assets effectively, organizing and latestdatabase.com storing content with lasting relevance so that it's easy to find and reuse. This often also involves working with other creatives, such as graphic designers, writers and video producers, to make splashy, evergreen social assets. Helpful creative asset management tips and tools:  graphics and images themselves — no design background required. Google Drive and Dropbox are great for storing and organizing creative assets. A logical foldering system can help social media managers find that one chart from seven months ago, exactly when they need it.



Here’s one take on how to do that. 3. Short-form writing and storytelling. Social media, at its best, is about telling a story. Once the social media manager uses their creative strategy skills to outline the story, they should also have the writing skills to tell it. To Hartmann, this is crucial. “Effective social copywriting is the secret sauce to thumb-stopping content,” she said. "Effective social copywriting is the secret sauce to thumb-stopping content." Writing for social media is slightly different from traditional copywriting. Social posts are not only punchy and attention-grabbing — they fit the culture of their platform.