|
|
This is how the relatively young disciplines of digital PR and digital marketing evolved to what they are today. Its evolutionary story also explains why it sometimes looks a little strange. These days it's not uncommon for a metal garage retailer to post an infographic about animal life expectancy or a bingo company to post a blog post about sexual fetishes, all in the name of link building. It’s certainly more creative than old-fashioned link building tactics like spamming comment sections and backlinks to client websites. But the end goal is the same getting links. Vanity Metrics There’s no doubt that getting links is the raison d’être of digital PR.
The question is why so much digital PR dresses it up in different ways. Too often, loosely related activity metrics are broadly incorporated into a measurement mix. middle. In most cases, these indicators successfully evade scrutiny. But one thing's for sure, these numbers won't translate into photo retouching any accurate data-driven ROI measures. Here are some examples of such indicators. Social Engagement Social engagement metrics often include likes, comments, social shares, and even social mentions rolled into one. To date, the value of each type of social participation has been immeasurable. This metric doesn’t even take into account whether the sentiment behind the engagement is positive or negative.
If you really want social metrics that correlate to ROI, log in and measure conversions on social channels. In most cases, you’ll see little to no impact from digital PR. Why is because digital PR exists to support SEO and brand awareness, not social media. Audience Audience has always been a key metric in traditional public relations. But the fact that we can actually measure things in the digital world now is precarious. Audience metrics typically estimate the likelihood of blocking any links to yourNumbers don’t translate into any accurate data-driven ROI measurement. Here are some examples of such indicators.
|
|
發表於 2023-10-14 14:12:50
收藏
